I seem to be having a growing fascination for the new Amazon Kindle. I don’t own even the small Kindles, but I’m not sure if it’s the big, slim feature of the new one or the idea of being able to read newspapers on it that draws me in. So having found an article on TechCrunch, I thought I’d post some views on Kindle:
Barclay Capital’s Doug Anmuth estimates that the DX alone could add $800 million in revenues and $100 million in gross profits in 2012. Total Kindle revenues in that year for both the smaller Kindle 2 and the Kindle DX will be be $3.7 billion, he estimates, with gross profits of $840 million. In three years time, he thinks the Kindle will represent more than 10 percent of both Amazon’s sales and gross profits.
Meanwhile, Citi analyst Mark Mahaney for now is sticking with his 2010 projection of $1.2 billion in Kindle sales, which would account for over 4 percent of the total—that is next year.
More about the Kindle DX HERE.