That’s according to a survey by Nielsen. Year-on-year, the network owned by GE has lost 28% of viewers in the period, and 24% of those in the 24-54 age bracket. Biggest droppers were Larry Kudlow’s Kudlow Report and the one that immediately follows, CNBC Reports, with 46% and 42% respectively.
See the table below (click for larger image).
Some interpretations and observations:
- The decline grows as the day goes. Starting from a decline of 21% in the morning and eventually going to 46% at night.
- Zero Hedge, the blog that posted this, was attacking Larry Kudlow with the 46% drop. But remember he’s also in The Call in the morning. If he was such a crap talker/screamer/BS or whatever the blogger thinks of him, then how do you explain people’s ‘tolerance’ in the morning?
- The declining viewership… could it be that people get tired of all the screaming as the day wears on?
- There’s nothing on Bloomberg viewership. I wonder how much they’ve dropped. I doubt they took the 28% that CNBC lost.
- Part of the title of the table reads: excluding breaking news and specials. Between CNBC and Bloomberg, I think without a doubt, CNBC breaks news much more often, much quicker.